It's hard to believe the Kemp family own a static caravan park on the coast. After all, the other campsite they offer, practically in their back garden, is the very antithesis of the holiday park scene. It's small (there are around 20 pitches all told) and only tents are allowed. Throw in the fact that campfires are welcome, free-range chickens share the space and young families make up the majority of campers and you get the picture: Alby Wild Camping is about traditional camping of old.
Opened for the first time in 2021, the campsite, set in the acreage behind a compact Victorian manor house, is parcelled up by shrubs and trees to create a smaller, more intimate feel. There are two camping areas. You can choose from the well-trimmed former orchard – simply pitch where you like – or, on the other side of some trees, there are 10 individually mown pitches in an old hay meadow, with grass left long and wild in between. New facilities, meanwhile, have been purpose built for the campsite in an old stable building and there's also an additional composting loo in a corner of the hay meadow area.
Campers aren't the only ones to enjoy the grounds of Alby Hall. You can collect eggs from the free-range hens, perhaps for a fried breakfast cooked over the campfire, and there's also a pair of gregarious rare-breed pigs, Michelle and Julie, in a far corner. You're welcome to join owners, Alice and Matt, and help rattle the bucket and provide the two pigs with their daily feed. The pigs seem to be of particular fascination to children, who, like Matt and Alice's own children, are generally at home at the campsite, enjoying the ample free space left for games and the trees to climb.
While the nearby A-road does mean there's some occasional road noise, the upshot is easy access to the best of Norfolk. Two National Trust estates – Felbrigg and Blickling – vie for your attention within less than 10 minutes of the campsite and it's 10 minutes, too, to the coast around Cromer, where you can try crabbing off the pier, swimming in a life-guarded stretch of sea or walk a particularly beautiful stretch of the Norfolk Coast Path between Cromer and Overstrand. Not that you need go that far. There's an intriguing set of craft shops and a café a couple of minutes walk from your tent and one of Norfolk's best pubs, the Gunton Arms, a pleasant one-hour walk away.