What’s a sure-fire way to attract more Hipcampers? Positive reviews. Collecting them early-on is the best way to expedite your listing’s success, because glowing reviews provide “social proof” that your listing rules. In other words, positive reviews make it really easy for future Hipcampers to decide they want to book with you.
You might be asking, how can I get my Hipcamper to leave a review, let alone a positive one? To answer this question, we analyzed our entire dataset for Hipcamps with the highest follow-through on reviews—interestingly, they were also our top-rated Hosts. These Hipcamps ranged across Texas, New Hampshire, California, Colorado, and Utah, and represented a wide variety of camp types, from 15-minute hike-in tent spots, to cozy, amenity-packed cabins, to trailers nestled in mountain foothills, but their overwhelmingly-positive reviews had three things in common:
Our key takeaway? It’s the Host who drives the Hipcamper to have an amazing experience and leave a stellar review. Read on to learn more about each pillar of getting a great camp review.
Hipcamp Hosts who get the best reviews are either Instantly Bookable or have a 100% Response Rate—which means they don’t expire any booking requests—and always respond to booking requests in less than 6 hours. Being responsive early-on helps establish trust with your Hipcamper, while being communicative about rules and need-to-know’s helps make their check-in process smooth (and yours too!)
Here are a few examples from real reviews on how responsiveness positively impacted Hipcampers’ stays:
Connecting your account to SMS is a great way to stay in touch with Hipcampers (you can do this in your personal account settings.) You can also check out our webinar on successful Hipcamp hosting, which is jam-packed with tips on how to be communicative.
If you’re ever curious about your responsiveness ratings, you can check them out in your Host dashboard.
When you put thought and effort into creating a comfortable place to stay, Hipcampers notice. From making sure there’s TP in the outhouse to adding helpful signs around the property—these little touches make the camper’s experience stress-free.
Here are some things Hipcampers spoke up about in reviews:
Hipcamp Host Jim Reveley of Songdog Ranch in New Cuyama has even more tips. He makes killer tent site setups look easy—each site has a shelter, picnic table, trash can with a fresh bag, fire pit, two star-gazing chairs he made himself, and a framed list of property rules and history.
At Hipcamp’s 2019 Host Summit, Jim (pictured speaking above) provided his top tips for getting positive reviews, all of which centered around thinking like a camper:
Check out a few photos of Jim’s listings and reviews of his property.
“The property is beautiful by nature and absolutely beautifully kept—no trash, well-kept pavilions and probably the cleanest outhouse you’ll ever find…Each site has plenty of space to itself, giving a relaxing sense of privacy. Very nice chairs are provided too…Thank you so much Songdog for making this wonderful space open and welcoming to campers!” — Devon D.
“Jim is the perfect host—friendly, welcoming, and very accommodating without being intrusive. His beautiful ranch dogs were also good company. The campsite is beautifully-kept and well worth a visit.” — Laura F.
Unexpected gestures that make your Hipcampers’ stay even more special are a big theme in positive camp reviews. From providing a farm-fresh breakfast to remembering personal details about a camper—here are some “above-and-beyond” gestures that made a huge impact on Hipcampers:
Kim Windsor (pictured speaking above) of Windsor Family Farm, just north of Gilroy, has mastered providing magical experiences for every guest. She shared some of her top tips at Hipcamp’s 2019 Host Summit:
Here are a few snippets of the reviews she’s received, as well as some photos from real campers:
“I would say this was one of the best birthdays of my life. Kim surprised me with ‘happy birthday’ sign in front of the cabin and a cute flower as a gift.” — Claire K.
“Kim is an AMAZING host! We arrived on Easter Eve and she organized an egg hunt for our kids, then took them to feed the animals, and the next day organized a treasure hunt for them on a beautiful trail… that’s what I call going above and beyond.” — Guy M.
“Kim should definitely be considered a Star Host. She went out of her way to make us feel comfortable. She provided a tea kettle for tea and hot chocolate and chocolate covered strawberries in the afternoon. The fresh eggs and breakfast in the morning were delicious and she introduced us to all the animals.” — Arianne J.
Looking for more ways to get positive reviews? Here are some other common themes from our positive review analysis:
In the end, we are so grateful to partner with incredible Hosts like yourself because you make Hipcamp what it is today—a special experience in nature. Hipcamper Jérémie T. sums it up with his review of Sacred Nectar Sanctuary, New Hampshire:
“When we left for this trip, I thought I’d know what to expect. I thought we would have some good climbing and a nice fire at night. I thought we would see great landscapes and escape the swarming nature of city life. And I was right. This place simply has a magical feeling. At a normal campground, you just pay the hosts. But this is no normal campground. Now, the hosts are our friends. That’s the part you don’t expect. Yeah, we’ll be back.”