At Hipcamp, our mission is to get more people outside and to inspire the next generation of people who are passionate about exploring AND protecting our lands. We are committed to making getting outside fun, easy, and as simple as selecting what, when, and where Hipcampers want their camping experience to be.
As a Host on Hipcamp, you help us accomplish our mission and vision by upholding our core values (Leave it Better, Diversity is Strength, Practicing Self Care, and Holding Each Other Up) and creating lasting and memorable experiences for our community of Hipcampers.
We put together this video to help set YOU up for success with us. We’ve spent a lot of time listening, reading, researching, and conversing with Hosts to understand what success looks and feels like. If you’d like to follow along, download the slides we’ll be covering here.
We hope you found the video useful! As a recap, here’s what we have found as the main variables for success:
Location matters. We understand that this is not entirely within your control. You have the land you have. All our data shows that proximity to urban areas or popular outdoor destinations is the key. We’ve found that being within 2-3 hours from a city or outdoor destination is the sweet spot. It’s important to highlight your proximity to places Hipcampers will want to go. Using keywords in your listing name or listing description can help. An hour away from a city? Describe that! Next to a state or national park? Use that to your advantage! Let’s say you have a cattle ranch near a national park and you would like to offer tent camping. Find a way to plug words in to give a prospective Hipcamper a sense of what you are offering. Example listing name: “Cattle Ranch Tent Camping Near Yosemite”. You should then work to create a listing description that lists what land features you have that makes your property special. You know and love your land most- spending some time on sharing that passion and love in a listing description will pay off in the long run.
What if you are not within 2-3 hours of a city or popular outdoor destination? That’s totally fine! You can still be successful on Hipcamp with a little more thought and creativity going into your listing name and description. Land features are really helpful. Describe the great views, water features, sunrises, wildlife, fishing, hiking, rock formations, etc. you may have. Activities and terrain go a long way with Hipcampers. Use what you have to your advantage!
Now here’s what you can control! This includes everything from how nice of a camp you create to how much you market your listing. Put yourself in your Hipcamper’s shoes. What would you want out of a campsite? What would make a lasting impression on you?
We’re excited that you have listed with us but it doesn’t end there. Create a special social media account for your listing. Email your friends and family and ask them to book your spot on Hipcamp and leave reviews and photos. Pitch your listing to your local tourism board or chamber of commerce, find Facebook groups dedicated to camping spots in your state, collaborate with local adventure guides. Get the word out there!
Here are some quick takeaways related to motivation to help create a great experience for both you and your Hipcamper:
We reached out to Hosts who have at least 5 bookings, 1 of which was made in the past 30 days, and have a 95% recommendation rating from their Hipcampers. We asked what their top 3 tips would be to a new Host joining the Hipcamp community. Here’s what they had to say:
The holiday season has arrived in Northern California—the air is crisp, stores are stocking candy canes and eggnog, and the…
Tell Black Friday to take a hike, and get outside this Thanksgiving. Depending on where you're located, camping for Thanksgiving…
This post was written by Hipcamp Staff Product Manager Mike Kolarik, Hipcamp Staff Software Engineer Evgeny Karataev, and Promoted.ai Co-Founder…
Eager to plan your next camping trip but aren't sure where to go? Just look to the stars, which hold…