We want to empower you to market your beautiful land, so we put together a guide with our top SEO tips. Navigate with the buttons below, and just shout if you have any questions at all.
✏️ Give your listing a unique, descriptive name.
Follow these key tips from Hipcamp’s Head of SEO (Search Engine Optimization), Alicia, to optimize your names:
Your listing names do not have to be funny because people don’t Google puns (as much as we love puns). It can be super literal. Think about clicking on one of those listing names and getting what it delivers. It’s perfect for the user (and eventually Google).
? Pro tip: Write a killer first sentence in your listing description
Your first sentence is the most important. Without reviews, it is what appears to Hipcampers on our Discover search. Without clicking read more, it’s what appears on your listing page. Here’s what Alicia recommends including:
?️ Add local activities, events, and attractions to your listing description.
This increases the chances that campers will find you in local search results. Describe nearby activities and points of interest. Including these words will allow your listing to reach people who are searching for those attractions, and camp on your land.
? Offer a weekday discount to incentivize bookings.
This can be updated anytime in your dashboard, under ‘Pricing’:
We can also create discount codes for you:
Want to create a code for your camp? Email email@example.com and we’ll help take care of that for you! If you create a promo code for your listing, a great next step is to share it on social media.
Post about your Hipcamp listing on Facebook, in local Facebook groups, Instagram, Twitter, and more. To get started, here are some ways to get started messaging your listing beyond Hipcamp:
? Posting on Twitter:
↗️ Posting on Facebook:
? Posting in local groups and forums. Some examples include:
? Pro tips: Marketing your Hipcamp on social media
Have any tips of your own to share? Let us know by emailing firstname.lastname@example.org!
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